Brand Resources

Download our logos, learn about our brand guidelines, and get the assets you need to represent Paragraph.

Logos

Our primary logo assets in various formats and colors. Use these for press, partnerships, and integrations.

Wordmark (Black)

Wordmark (Black)

Wordmark (White)

Wordmark (White)

Logomark (Cobalt)

Logomark (Cobalt)

Logomark (White)

Logomark (White)

Brand Colors

Our core color palette that defines the Paragraph brand.

Cobalt Blue
#0052FF
Accent color and CTAs
Wood
#131111
Dark backgrounds

Typography

The typefaces that give Paragraph its distinctive voice.

Unica77

Primary sans-serif typeface for UI and body text

The quick brown fox jumps over the lazy dog
Regular (400), Medium (600), Bold (800)

IvyOra

Serif typeface for editorial content and headers

The quick brown fox jumps over the lazy dog
Variable (100-900)

DM Mono

Monospace typeface for code and technical content

The quick brown fox jumps over the lazy dog
Regular (400), Medium (500)

Usage Guidelines

Do

  • Use the official logo files provided on this page
  • Maintain clear space around the logo (minimum 1x the height of the logomark)
  • Use approved brand colors
  • Ensure sufficient contrast between logo and background
  • Use the SVG versions when possible for optimal quality

Don't

  • Alter, rotate, or modify the logo in any way
  • Change the colors of the logo
  • Add effects, shadows, or outlines to the logo
  • Place the logo on busy or low-contrast backgrounds
  • Stretch, distort, or change the proportions
  • Recreate or redraw the logo

Questions?

If you have questions about using our brand assets or need something specific, please reach out to us at hello@paragraph.xyz